Expelled at sixteen. Honoured at fifty.
MY STORY
Standing in a Rajasthani garnet mine I called the Gateway to Dante's Inferno, I understood that I could not only be a retail jeweller. I had to be a campaigner for the people being exploited at the source.
The places I visited were often apocalyptic. Sierra Leonean diamond mines. Congolese gold pits. Indian gemstone workings where adults and children laboured knee-deep in mud, exploited by local and international traders. Modern slavery, at extreme proportions.
Life wasn't always this way. I was expelled from school. I spent my teenage years in the theatre and on the streets of London in the eighties. Those years opened my eyes to the plight of the poor long before I ever held a gold ring.
Following the metal home
Monitoring the supply routes of raw materials, I became determined to make transparency and traceability the profession's mantra. Jewellers routinely ignore the stories of their sources. This is an industry that runs scared of the truth, while holding the wealth and power to put it right.
I was the first international jeweller to visit Oro Verde in Colombia, where I befriended eco-friendly gold miners. In 2004 CRED Jewellery launched the first ethical jewellery website in Britain, selling green wedding rings. Seven years later I was named the Observer Ethical Awards Global Campaigner.
I have worked alongside Bob Geldof, Katharine Hamnett, Anita Roddick and Harriet Lamb. I believe the hopes and aspirations of communities cannot be built on the desolation of the destitute, economic injustice, the chaos of conflict, or the ecological abuse of the planet.
THE LONG ARGUMENT
A thirty-year campaign, in order.
CRED Founded
Christian Relief Education and Development — the charity the jewellery business grew out of.
1991
CRED Jewellery
The company that would become Britain's first high-street ethical jeweller.
1996
Towards an Ethical Jewellery Business
Research with the Natural Resources Institute, University of Greenwich — a baseline for supply-chain traceability.
2003
Oro Verde, Colombia
First international jeweller to visit the Chocó green-gold miners. Fifty grams of Oro Verde gold became four wedding rings — and one of the first fully traceable mine-to-retail chains.
2003–04
The First Ethical Jewellery Website
CRED launches online, selling Oro Verde wedding bands.
2004
Alliance for Responsible Mining
Founding board member, alongside artisanal miners from Colombia.
2005
Greenland
Invited by Inuit ruby miners. Begins campaigning for indigenous Greenlanders' right to prospect, own, cut and sell ruby from their own land.
2008
Sells CRED Jewellery
Gives up the company to campaign full time, joins Fairtrade International, and co-founds Fair Jewellery Action.
2010
Fairtrade International
Strategic Project Manager on the international gold programme — shaping the standard and working in Kenya, Uganda and Tanzania.
2010-15
Fairtrade Gold launches in Britain
Observer Ethical Awards Global Campaigner of the Year. Professional Jeweller HOT 100. Named in Retail Jeweller's Top 100 Trailblazers.
2011
Making Trouble
The book, plus the Small Ethical Jewellers' Handbook and the Greenland gemstone report. JCK publishes The Golden Promise, its major feature on Fairtrade gold. Work begins in DR Congo with Peace Direct and Centre Résolution Conflits.
2013
Gem-A conference
Leads a discussion on the global ethical challenges facing the jewellery industry.
2014
Valerio Jewellery
His own ethical bridal and fine jewellery brand launches. Speaks at Reclaiming the Sierras in California.
2015
MBE
New Year Honours, for services to Fairtrade gold and artisanal gold-mining communities in South America and Africa. Honorary doctorate, University of Winchester. Named in Retail Jeweller's Top 100 for a second time. Valerio Jewellery reaches the US through Reflective Images, America's first Fairtrade Gold jeweller.
2016
A Break from Retail
Honorary doctorate, University of Chichester. Steps back from jewellery retail to focus on PeaceGold.
2017
The Hidden Cost of Jewellery
Speaker at the Human Rights Watch launch.
2018
Greenland Ruby, Direct
Imports cut and polished ruby straight from the local miners who dug it.
2020
The Ethical Jewellery House opens
A workshop, shop, café and teaching bench at 53 Fore Bondgate, Bishop Auckland — the UK end of the Ituri supply chain.
Nov 2024
UK Jewellery Awards shortlist
PeaceGold shortlisted in 2025 for Responsible Jewellery Business of the Year, and again in 2026.
2025–26
The SigraFi agreement · PeaceGold Congo
A long-term supply and financing deal with the London gold offtake company — the cooperatives' first real route to market. PeaceGold Congo launches the same month.
Jun 2026
Community Initiative of the Year
PeaceGold wins at the Professional Jeweller Awards, Olympia London.
Sept 2026